Challenge
Koidoz had the creative assets — sleek branding, professional case studies, and a modern website — but lacked the digital infrastructure to generate consistent leads from outside the Philippines, track where inquiries were coming from, optimize ad spend on Facebook and Google Ads, turn casual visitors into potential clients.
They needed a strategy to scale awareness without diluting their premium brand image.
Solution
We implemented a multi-platform performance marketing campaign focused on conversion and credibility. Our strategy included redesigning Koidoz’s landing pages for better lead capture, launching targeted LinkedIn and Facebook ad campaigns aimed at U.S., U.K., and Australian businesses, adding conversion tracking through Google Tag Manager and integrating with their CRM, producing ad creatives that highlighted their design expertise, portfolio, and turnaround time, building a gated lead magnet (a downloadable project checklist) to increase form submissions.
We also provided local SEO support to strengthen their domestic presence while growing their global appeal.
The Result of Our Work
In under three months, Koidoz saw impressive results across both traffic and lead quality.
- 4x increase in qualified inbound leads
- Cost per lead reduced by 37%
- Bounce rate decreased by 41%
- International inquiries rose from 8% to 34% of total leads
Koidoz now receives a steady flow of inquiries from clients across three continents, positioning them as a global creative partner — not just a local design shop.
